|Let’s cut through the hype you may be seeing as regards Internet marketing of real estate. Sure, every brokerage worth its salt has a website. And, our website is better than most in presenting our seller listings to showcase them to their greatest potential. And, we’re really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.|
However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.
Why tell you this? We want you to learn about the power of “syndication,” and why BrokersRealty.Com spends significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live
So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing your real estate property once we’ve attracted visitors from these other sites.