Creative Marketing Ideas for Realtors
It can be a very difficult task to get noticed in a crowded housing market. With so many properties listed in local areas, real estate agents are fighting to get the attention of the small pool of buyers.
In such a situation, one of the steps you can take as an agent is to get creative with your marketing. Given below are some ideas for selling a house in a creative way.
These ideas have been used successfully by agents and may help you achieve your goal:
Create and Optimize a Website – A lot of people are using the internet to find their dream home. Use this to your advantage by creating a site for your listings. However, creating a website is not enough – you have to optimize it as well. You need to optimize the website for the keywords people are using to find property. Optimization will help your website rank higher in the search engine search results for the optimized keywords. You can search online for companies providing SEO (search engine optimization) services.
Start a Networking Group – Creating a networking group is not as difficult as a lot of people think. By investing under $20 per month, you can create one on Meetup.com. The group will enable agent and investors to come together regularly for networking, discussing new marketing strategies, etc. Meetup.com sends an email notification to people who have shown an interest in your type of group. However, for attracting even more people, you should write a press release to announce the date of a meeting many days/weeks in advance. This way, you may have a room full of agents looking to network and grow their business.
Hold an Agent Open House – A lot of agents are no longer interested in attending a traditional open house. They’re learning that the people coming there are not buyers, but nosy neighbors. Instead of organizing an open house for customers, organize one for realty agents. Create interest by offering a small prize to the agent who comes through the home. By holding an agent open house, you will be able to display your property in front of those who are most important – agents who have customers searching for property in a certain price range. In addition, you will be able to get valuable feedback regarding any problems with the listed property. To inform agents about the open house, create a press release and submit it to an online PR distribution site and also send the press release to local real estate offices.
Create a Coupon – Couponing has practically become a sport with TV shows highlighting how you can save some cash. You can take advantage of this to sell your house. Instead of decreasing the price of the listed property, create a coupon and place it in the local newspaper, property magazines or even on the info sheet of the home. While big discount coupons are the best, you don’t have to create one for $10,000. Consider giving a discount between 3-5% of the asking price. This will enable you to cut down the time spent haggling and you just might get a good offer. Remember to submit your PR to online PR distribution websites as well as local media outlets to get publicity.
These are just four of the many creative ways in which you can market your property, even if the market is down. By having a creative approach, you can make sure that your property will get the publicity you need.