Single Women Buyers in the Market
Times have changed for sure. In a market that used to be mainly married couples purchasing homes we are seeing more and more single women in the market now.
The trend seems to be one on the rise so realtors and sellers alike are starting to recognize a whole new marketing area to focus on.
Most single women want 2 or more bedroom houses.
They are much less likely to go with “new construction” as opposed to older homes or newer homes that have been built in developments.
Single women tend to stay in the city areas as opposed to buying in suburban areas.
Many prefer condos that are neat, crisp, clean, and come with a homeowner association.
Many prefer the safety factor of a gated access or security system entrance area.
Single women tend to spend under $200,000
They come to the board with a listing of their desired amenities and don’t usually budge too much on compromising them.
Many will accept smaller sized homes in order to get the amenities they prefer.
They prefer to be closer to shopping areas, stores, and local gym & fitness places.
Single women are very particular about location and will not compromise the quality of the neighborhood to get what they want.
Most women come into the buyer’s market very ready and buy within a matter of less than 30 days
Oddly enough single women don’t necessarily fall into the category of those never married. Many who are classified under this type of buyer are divorced women, women with children and functioning as a single parent, and some have partners they live with but purchase the home themselves. Many live alone also and often these are the types that are interested in condo situations or areas that provide security.
Sellers and agents alike have begun to realize that the single woman buyer is a new and expanding area to lock into and often hold seminars for women buyers. This is no longer a man’s world or a family world of business but has become one where single women make up a nice piece of the market to connect with. Many have a strong desire to move on with their life after a divorce; while others are looking for more security and space to secure a lifestyle they’re ready to begin. Those with children want to provide for their children and often have solid jobs that allow for them to begin saving money for down payments and the ability to make payments without worry. Ages range from early 20′s to late 60′s and everything in between. Some are looking for their final place to retire in while others are looking for their first place to begin. Either way, this is a new and untapped market that is rapidly trending.